Posting calories on menus of fast food joints. Not a novel concept but a novel law taking effect in New York City this week. By Monday, McDonalds and Burger King will unveil their new menu boards that will post the whopping calories of a Whopper and will put the B back into a Big Mac.
But will the average NYer understand what those calories mean? Does the average NYer know how many calories they should consume each day or even what the heck a calorie actually is? I would bet not. The nutrition literature on calories in = calories out is so confusing to the average consumer that a 1,130 caloric rich lunch of a big mac, order of large fries and a diet coke may not sound that bad at all to some.
With that said, It will act as a deterrent for some, hands down. Now you can compare food item to food item. Besides price, which is often a major factor in whether or not someone buys something, there is another number added to the equation. Now you have a measure of price and of “health.”
The funny thing is, the law takes effect during Restaurant Week in NYC although the restaurants impacted by the law, the major fast food chains, are not the type of places you want to “eat famously” at if you know what I mean…you won’t be seeing calories on the menu of places like the ecogastronomic WD50 or Mario Batali’s Babbo. Should we though? Maybe we should know how many calories are in Batali’s beef cheek ravioli. Or maybe it is just better to not know…